3Radical worked with Foxy Bingo who sought to create a more immersive experience, where players could be motivated to engage on a more continuous basis and be rewarded with prize draws and branded merchandise
Using the Voco platform, Foxy Bingo has embedded an immersive board game into their website, where players are encouraged to return daily.
Players receive one roll of the dice each day, which they use to move around the board and to collect tokens. Completing a set of tokens unlocks a range of prizes, prize draw entries, Foxy Bingo merchandise and other rewards.
When players have had their throw, they can earn extra dice rolls by completing further tasks, such as answering a survey, wagering additional amounts, etc.